Headhunting (executive search) involves searching for managerial and specialist personnel through in-depth research into relevant target companies and personnel, and contacting competent individuals personally. This way we also identify potential candidates who cannot be reached by advertising, databases, business networks or the internet.
The methodology behind headhunting is different to the frequently used "direct approach", which represents a "headhunting lite" of sorts – in our 4-S method, these are steps 2 and 3 (active sourcing).
Headhunting is often mentioned in the same breath as "poaching" of personnel – therefore let us say something upfront: we understand headhunting as direct marketing. In other words it is an important method of directly approaching potential customers, just as when selling products or services. As a professional and reputable personnel consultancy, we put clear water between ourselves and those who aggressively poach staff or make untrustworthy promises. In addition, there are clear statutory conditions with which we must comply.